Social Media is a continually growing marketing tool. It is exciting and flexible and the possibilities are endless. Understanding this new and constantly changing tool can be a challenge. I absolutely love working and creating new projects that are engaging to a more and more intelligent and exciting audience.
Here are some of my most recent and successful projects:
COLOUR ME IN
As part of the windows I designed for Hoopers luxury department stores, I created an exciting social media competition in order to engage the Hoopers clientele. We displayed hundreds of blank postcards across the stores with free promotional pencils and asked people to draw or write what or who adds colour to their lives. It was a huge success! We created exciting artworks for the website and all social media platforms which matched the in store collateral and the windows. The response was enthusiastic and exciting and all social medias were more prolific with more followers added for the duration of the competition.
After the huge success of the Colour Me In social media competition, we created a similar competition which encouraged people to participate by answering a question on a postcard and posting it on social media. The idea was to create a familiar competition, which would promote the business and would tie in with the overall creative theme that customers could find throughout the store and therefore feel attached to.
This was another social media competition I designed for Hoopers. This time I created some proper postcards as promotional material and for customers to pick up and use as postcards or for the competition I had created. I also ordered some promotional and fun stickers which customers were then able to stick onto the postcards creating fun and original entries. Again it was a great success!
ANSWERS ON A POSTCARD
While at University I experimented hugely with social media tools on how to engage with an audience through Facebook, Twitter and Instagram. The first of many of these types of projects was what I called ‘Answers on a postcard’. I created a twitter and Facebook account and posted a series of questions that I wanted answered on a postcard, to my address. The response was phenomenal and within weeks I received postcards from Russia, Madagascar, America and all over Europe. My letterbox was overflowing and it was incredibly effective. My postcards were then exhibited in the museum in Maidstone, where I again received a huge response, asking people to participate and add to the collection.
Here are a few pictures from the project, and a few postcards that were sent to me…
“Postcard shows Sacré-Coeur beside which I decided I would like to be a mum, I conceived that very day.
It was my 40th birthday (no, I did not call her Paris!)”
“Qu’aimeriez vous posséder plus que tout au monde?
Un peu plus d’éternité pour profiter plus de chacun, mes enfants et les enfants de mes enfants, les enfants de mes enfants de mes enfants etc.”
“What do you want more than anything in the world?
“The object that represents me most is the gold crucifix and chain that my beloved husband wore until he died 18 months ago.
It embodies my faith – and his – and my eternal love for him and our saviour”
There are so many more, please contact me if you would like to see the entire collection.